Facebook announced Monday that its users could “listen to podcasts directly on the Facebook app” in the coming months, as the market for audio formats exploded during the pandemic, from podcasts to the Clubhouse platform.
The social network giant will also add audio creation tools, short sound formats and especially “Live audio rooms”, inspired by the success of Clubhouse, where users listen or take part to discussions without the image.
“Over 170 million people are already connected to hundreds of thousands of Facebook pages on podcasts and over 35 million are members of fan groups around podcasts – but until now you had to leave the Facebook app to listen to episodes, ”notes Fiji Simo, responsible for the platform’s mobile application, in a press release.
“And because it’s still hard to find podcasts you love, we’ll make it easy for you to find new titles and episodes based on your interests,” she adds.
Facebook has been increasing its efforts for years to stay abreast of the latest trends and follow the uses of the younger sections of the population, in particular by imitating the new formats and networks that are taking off. The Californian company added in August the “Reels” on Instagram, short videos copied from the very popular TikTok.
Under the influence of the Zoom videoconferencing service and then Clubhouse, Facebook has also extended video and audio functionality live, on the network and on Instagram.
On Monday, the group said it would test its “live audio lounges” among tens of millions of groups active on the platform. They should be available to all of its users by the summer.
Influencers (actors, activists, etc.) and amateurs will also be able to use new sound creation tools, in particular to record “Soundbites” (“sound”), a format that will be tested in the coming months. It could be, for example, poems, anecdotes or even humorous sketches.
Podcasts and audio formats were in vogue before the pandemic, but containment measures and the fatigue of time spent in front of screens have contributed to a tenfold craze for platforms that allow you to listen or interact without having your eyes set on his laptop or computer.